The Raymundo Show

Branding with The Principles

• Raymundo • Season 3 • Episode 24

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When it comes to your brand, you have to be more than just a logo. What you represent sends a message without you having to say a word. Incorporating certain principles, will give you the foundation needed to withstand any unforeseeable circumstance. In this episode Raymundo is joined by Ruben Soilla to discuss factors that could help you with your brand and anything else you apply them to.


Special Guest: Ruben Soilla - Soilla Apparel 
IG: @So_illa
Website: https://www.soillapparel.com/

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mundo quote of day

is your holes. Raimundo welcome to my show. Love to have you back. And if this is your first time, I like to welcome you. We got another one for you today. This is episode 24, Brandon with the principles. An old today's episode. I got a special guests. Who was part of. Helping make the remove those show. It was only a matter of time. But you know first things first let's go It's Ben moon does quote of the day And today's quota today. Is brought to you by me and my son, Instagram. But it was at the Bowman. I was writing an episode, I felt like compelled to use it. Discipline is the bridge between goals and accomplishments. So it's like the metamorphosis from turning your goals into accomplishments, which give you that motivation to keep going. There's some type of bridge that you must cross to get to the land of success. And, uh, you don't want it to be the Rick Grimes bridge. No punches on musician on it. Especially if you've been on the opposite side of where you want to be. To get to that place where you talking about. What you've done. Instead of what you going to do. Now you want another conversation? people going to start talking about Chu. Sometimes it's going to be a little hate, hate. I feel like you're like, some people get surprised when they get hated on, but. What do you expect? Sometimes it comes from. You guys being from the same place or just, just. You guys even looking the same and you doing it. And they not. it makes people feel a certain way, but. We all capable of great things. It's just who's ready to get disciplined. Who's ready to show dedication and who's ready to be determined. Which is a. What brings me to this episode today? But to wrap up the quote. you're going to need some tools. it's going to be a journey to get on that other side. Easier said than done. But once it's done. You could add that to your story. And. Maybe there's a follow. But yeah man let's get into the episode

Raymundo

so yeah, we talk about the principles, the principles of success. I wanted to bring a special guests, to the Raimundo show who was part of bringing the vision to life. the classic cover would be thinking about some shit, thinking about my master plan, There's a, this guys help you put it together. And also my logo, you know what I'm saying? Which identifies as my brand, I got me to talk about his, so I want to walk up to the Ray bulldoze show Rubin. So Lou was the shop man

rube-aka-soilla-the-principles

well, what's going on, bro?

Raymundo

challenge alone, bro. How you man,

rube-aka-soilla-the-principles

I'm good, man. I can't complain. Life is good. It's moving one step at a time. So this is great.

Raymundo

where am I of you? If you ain't going to play the man you already in the right direction.

rube-aka-soilla-the-principles

And trust me, bro, who wants to hear the complainant?

Raymundo

Yeah,

rube-aka-soilla-the-principles

You can't complain. Nobody want to hear.

Raymundo

that's a fact. tell the listeners where you from and what you do.

rube-aka-soilla-the-principles

All right, everyone. First of all, my name is Ruth AKA. So Ella from Bushwick artists from Bushwick.

Raymundo

Hello? Hello? Hello? Hello? Hello? Hello. He's from Bushwick, my hometown, his home town, anytime somebody Bushwick on the show, his love man. So anyway,

rube-aka-soilla-the-principles

That's it is what it comes from Bushwick. Uh, been doing this art shit for practically my whole. yeah, I just wanted to kick it up a notch, take it to a whole new level. And we in now

Raymundo

nice. So Takoma. while I wanted to let the listeners know how we know each other, we, um, met high school, shout out the EBC. ESA

rube-aka-soilla-the-principles

To ABC.

Raymundo

Yes, sir. Yes. Ma'am.

rube-aka-soilla-the-principles

I was the little fat, little fat, quiet kid, and this guy over here was loud mouth. So

Raymundo

The loud mouse move guy.

rube-aka-soilla-the-principles

with the smooth, smooth, loud mode, dude, I knew who he was by the time I fucking finished my first week.

Raymundo

Your first of many people from ABC that eventually be on the show.

rube-aka-soilla-the-principles

Right. Well, we, Hey, what's uh, I mean, Everybody has a different account of what, how ABC went down. I kind of enjoyed it, but it's all good.

Raymundo

Yeah. I mean, it's a different for everybody, but having half a day, every Wednesday

rube-aka-soilla-the-principles

fax the

Raymundo

fucking big. That was nap session for me all the time.

rube-aka-soilla-the-principles

C this might, this might incriminate me, sorry to all my old school teachers that you know, in there, but half day Wednesdays, no show Wednesdays was the thing, you know, you just have to keep y'all

Raymundo

damn. I missed that part.

rube-aka-soilla-the-principles

add definitely parts of it now.

Raymundo

Damn those show Wednesday, shit, fuck around knowing me. I wanted the notional Monday, Wednesday, and Friday.

rube-aka-soilla-the-principles

no. no. When you, so you seem like you had that planned out. I mean, listen, this, this pay attention to my man. Then he show up Monday, Wednesdays and Fridays. Are we still here?

Raymundo

I'm saying, I wouldn't know, but you know what, actually, um, I love school, man. I was, I got so much attention. It was just like, I feel like I was on a fucking sit-com every time, every time I came into the school, I heard the volume of applause.

rube-aka-soilla-the-principles

And made you look forward to going,

Raymundo

I wanted to listen to this to know. And I want, when did you discover your passion for.

rube-aka-soilla-the-principles

Actually it started when I was probably like eight or nine years old. I used to watch nothing but cartoons. This is all I

Raymundo

Hello.

rube-aka-soilla-the-principles

And you know, dragon ball Z was a big, big thing for me growing up. And I used to get the, exactly. I used to get the color of. But instead of coloring, I would take tracing paper and just trace the figures and try to cover them anywhere that I wanted. And tracing turned into. Let me try this without the paper. I mean, without the, without the trace. And so I would start, it'd be horrible, crumble it up, throw it, get mad, frustrated, cry. It's just all that shit. And then I just kept getting kept growing at it. When they born from there. I had a hiatus probably from like sixth grade through high school. Cause I didn't know what I wanted to do. And it re when I got to college, it started up again

Raymundo

So that's when you got ill with it as a new guy.

rube-aka-soilla-the-principles

basically all puns intended. Yes.

Raymundo

Yo, I wish I knew how to draw, man. I wanted to draw so bad, but like, I didn't have the patience for it. I still draw the same way I did when I was seven. Like when I learned how to drive seven, I still drove the same way at 35. Like that's a fucking,

rube-aka-soilla-the-principles

But see, it's just, it's just like anything. It's just, you put a little bit of time and so in a day could be 20 minutes a day. And if you continue to do it, you'll get better at it. It's not a skill that nobody can

Raymundo

that's a fact. I I've heard stories of folks, like when they 60 seventies picking up a new skill and fuck in accelerated it, like it's never too late. Yeah.

rube-aka-soilla-the-principles

You could be 90. And if you develop something that you love to do, just do it.

Raymundo

as long as I make you happy, you love doing it. Why the fuck? Why not? are you currently making logos only all work for people? That's what they do on a regular,

rube-aka-soilla-the-principles

Currently. Yes. it's more of, well, I can't really get too much into details cause the NBA's that I had to, but it's more on the, uh, graphic design front. It's more on the promotional side and pushing people's work out. But I can say that I do a lot of sports related work for a company. Shout out to divine sports.

Raymundo

you know, it's

rube-aka-soilla-the-principles

So I do a lot of work for them, like promoting different players and all that other stuff, but yeah, I'm still, I still keep it more. Um, um, I just keep it rolling. I don't stop.

Raymundo

bro. You really hustling you. How can I get that Cassidy in the background?

rube-aka-soilla-the-principles

Just actually listened to that song and on the way home, I'm not going to lie.

Raymundo

Class, you know, it was crazy. It was a classic album and that's the year he went to jail and he couldn't even promote that shit. But he did. That was a well put together album

rube-aka-soilla-the-principles

It really wasn't Swiss beats had a lot of credit for

Raymundo

where that's a fact, his first album started the trash, like only like three songs. I like it, but what I like, and it was, Yeah. I want the people to see it in action. Like it was great working with you to come up with the, the logo and the cover, You made it a smooth transition.

rube-aka-soilla-the-principles

I try to make the process as smooth as possible was easy as possible.

Raymundo

more about, you and your brand. So, yeah. So tell me, a little bit more about the, and a brand. Like how did it come together? the origin story, so to speak.

rube-aka-soilla-the-principles

Basically. So, so IL is actually my last name. My last name is pronounced EDA is I O H you know, the two ELLs in Spanish make the adjustment, but everybody says it wrong. Everybody always said Yeah. Basically. So I decided to put the play on words. I decided to, you know what, let me take it and run with it. So I put, so Ella basically, because it's me, it started off as just me being me and I never had a logo for it. I had a name, I never had a logo until I used to do the weekly comic series. I don't know if you remember

Raymundo

that's what made me hit you up in the first place. Cause I said, yo, I know somebody who does art Rubin, the fire as comics like that. That's part of the whole to make another reminder when I'm actually year

rube-aka-soilla-the-principles

basically I, there was a frame that I drew of myself angry at getting so many products and I couldn't get them done. And I saw like a very, like a passionate emotion. So I grabbed the face and I started playing with it in Photoshop. I was like, you know what, let me just see how this goes. And then basically, I then took my name. So I was like, what am I? So Phil at? Because everyone's like, yo, you're Ella doing this. You fail at doing this everywhere I go. Everybody's like, it's the ELA, the three 11 minute, like everybody starts rapping the fucking name. I decided to put my face on with the bar, cross my eyes that just says so ill. And then I would, people would ask me, yo, why are you covering your eyes? I said, because I wanted to represent that. I'm seeing the word. As in what everyone is so ill at doing. So. So if I see you doing your podcasting, I don't want you to see, I don't want to see you just from my eyes. I want to see what you're so ill at doing, which is podcasting, which is being a father, which is what you do. That's what you're so ill, but it doesn't pertain to just artists. Yeah. I could see a carpenter. He's so ill at being a carpenter. Somebody dedicated to the gym. So ill and being top fuzzy, being a fucking workout artist, being a magician, being a cook, being a nurse, anything. It's how I want the world now, how I want the world to

Raymundo

how do you want to perceive everybody?

rube-aka-soilla-the-principles

so that's why the bars across my eyes, and this is my face because it's me. That's just basically what I want to see. So basically, so Ella came from me just having a last name to me, seeing what the world is. So ill I doing.

Raymundo

that's one of the dopest or just stories or fucking for brand that's you have to put that somewhere.

rube-aka-soilla-the-principles

Oh, I got it in writing, bro. Don't worry about it.

Raymundo

Cool. That shit that's fire, man. Like it's stories like that, man. I make you, want to figure your shit out?

rube-aka-soilla-the-principles

And it wasn't always like that. It's more of a, you know, growing up in Bush before it turned into what Bushwick is now, you know, you used to be, if you walk down the street, you didn't know if you had to put your fist up, you didn't know if you had to guard what you had because you're walking on Bushwick itself was a fucking jungle

Raymundo

Oh, that's a fact. Yeah, this. I know she change. I remember when I will go, like go to like they, they opened up with 24 hour subways on you don't murder Knickerbocker. When I will go there and I will

rube-aka-soilla-the-principles

right down Bleecker.

Raymundo

eh, I will take my headphones off. Cause you know be alert. You know what I'm saying? I will never certain places I will never leave my headphones on like, oh, I'll have the music low as fuck. But I noticed it started to get a better when I started wearing it in blast fucking music. Now I'm not worried about

rube-aka-soilla-the-principles

And for the viewers that don't know where the subway is, um, it's on Myrtle and Bleaker. He says he had to lower his headphone. So he could hear across the street is the 83rd precinct. That's how bad it was.

Raymundo

your yo your crazy Cassius is a really do fucking grimy shit around the co I got jumped on Bleecker and Irving two blocks, two blocks on the stage. I see one cops.

rube-aka-soilla-the-principles

And you won't, they used to be fighting through anything across the street, from the train, from the, um, police station. And no cop would show up. They would watch.

Raymundo

Yeah. I remember we smoked bud in 3 83. Like we was really wild. You know

rube-aka-soilla-the-principles

With this awhile

Raymundo

but you know, it was crazy as dangerous as it was. We all still miss it. We have a lot of memories, where am I shout out the old Bushwick, anybody who's from old Bushwick? we got some legends in the game, legends in the game. We already let us right now. We just got the whole world, just got to get it. We just, they gonna get it eventually.

rube-aka-soilla-the-principles

Yup.

Raymundo

so like what, like when it comes to your brand, like, what's your soul mission?

rube-aka-soilla-the-principles

My sole mission through the brand is to make people feel good about themselves. No matter what they do. I don't care if like there's a lot of shit happens in life. Everybody goes through something. The purpose is, I want you to put the hoodie on or this shirt and just, you just feel good about yourself. That's just.

Raymundo

Is that a word or some shirt that says, Fuck the world. Like, nah, man, Western shit. That's gonna make you think about what you gotta do. What you got to get done, what you gotta live by We need more people to find ways to reach people that, things they alone or to make people feel good. Not everybody is, uh, concerned about that, but you gotta appreciate the people that, do you got comedians, you got therapists, you got all types of people that you're just regular people like me that just. Making a difference in someone's day. Like that should make you want to do it more.

rube-aka-soilla-the-principles

Absolutely. It even simple. It even comes out simple as that. Like you go out into this world and I guarantee you'll hear 10 negative things first, before you hear one,

Raymundo

Um,

rube-aka-soilla-the-principles

you can hit 10 negative things before somebody says good morning to you.

Raymundo

where am I? Negativity, spreads, facet, and butter. You hear

rube-aka-soilla-the-principles

Yep. I'm talking about warm, but not that shit. Shut up the

Raymundo

world war? That,

rube-aka-soilla-the-principles

swipe across.

Raymundo

that microwave bottle. I said, I w everything you're doing, like your videos, which of you don't follow him on social media, he has a great videos with great messages, the clothing line, and you've also been featured on another podcast. Uh, I want to say the CCTV CTB.

rube-aka-soilla-the-principles

Salad to cook the ball. My main cook, the wild he's. my barber.

Raymundo

Oh, he's.

rube-aka-soilla-the-principles

And I'm inside the park as the,

Raymundo

Okay. Cool. Cool. Yeah. Shout out, shout out to the bobble. Cook, the Baba, soda episode was dope.

rube-aka-soilla-the-principles

We have a lot of fun, man.

Raymundo

Well, I ain't go first. You know, I got a mixer and I'm like, I haven't known how to use it, but he was having fun with that shit. It was just like sound effects on the face. I'm like, y'all want to do that shit. I'll put my

rube-aka-soilla-the-principles

Yeah, because he's into music.

Raymundo

how he does music.

rube-aka-soilla-the-principles

He does music. So he knows about using the tools. And so he incorporated into what he's doing with his show.

Raymundo

Okay. is there another way you plan to get your messages across?

rube-aka-soilla-the-principles

Any by any means necessary, honestly. And I'm focusing on that now I'm actually focusing on marketing more. I'm not even, and the crazy part about us and people listening to this may think I'm crazy. Like I have a clothing line and I don't really care how much money the clothing might make. I don't, I'm making it because the message is more important. I want somebody to put the stuff on and feel good at what they're doing rather than, you know, me worried about, oh, how much am I going to make this? Do I make profit? Absolutely. Like, that's what it is, but it's not the main focus of what I want. I want people to really just be out there with this messes on the back, like just going around and be like, yo do was really dedicated to what he's doing and he's determined and what he wants to do and the discipline to do it. That's how I'm seeing it. That's how I want it to be. I've said it. I've always, I told my boy, one of my boys that I would be happy if I'd rather see my stuff on someone in a gym supermarket mechanic shop. I don't care if it got grease on it. I don't give a fuck. It's all sweated out. I'd rather that than the fashion boutique store, because that means people are putting in the work while wearing what it is that they want to do.

Raymundo

That's a fact. So I know some dude out there, you better not put the girls on.

rube-aka-soilla-the-principles

All of those, all of those guys. I apologize. I have a lot of female customers that have bought them. So I'm just

Raymundo

Speaking of that, actually my girl was, Yeah. But you know what? I respect that because with the podcasts, I want to make people feel good. I want to make a difference. but I do care about that gash. I got twins, they got beat that brag.

rube-aka-soilla-the-principles

Uh, absolutely 100%. Like I'm not here to say that it's like, it's not about it. Like, of course I wouldn't be making it if I didn't make something from it,

Raymundo

Of course, of course

rube-aka-soilla-the-principles

I have a certain stock. I have a certain inventory of each,

Raymundo

Yeah.

rube-aka-soilla-the-principles

whether I sell one or 10 I'm content with it. I just, if I always, so one I don't get for, I have 19 different outfits that I could with.

Raymundo

Yeah. Let me say something. When you grateful you get more, that's the fucking trick. That's the fucking law and I don't need to talk about cause they just want you to be all the secret. I read the secret. There's more to the secret you hurt

rube-aka-soilla-the-principles

I'll tell you straight up on my first run. I made like 10 hats, right? I sold three of them. This is my first one. This was before I started even

Raymundo

wait. Speaking of that, where's my hat.

rube-aka-soilla-the-principles

See what happened was listen,

Raymundo

I forgot about the high. Yeah, that was when I was living in greens.

rube-aka-soilla-the-principles

I don't even remember which one it is. Honestly. I got them all around me. So, you know, whichever one you want, just let me

Raymundo

I should have told you before you sent the hoodie, that's all good though. I'll be, you know what I'm saying? I'll be back into yoga at some point.

rube-aka-soilla-the-principles

so I basically, I sold three hats out of a certain stock and I was happy as shit. You have no idea. I had people like, oh, but you only sold three out of acid. That's three more than one. So that one I had. Like I was ecstatic, bro. Like you should have said I was hype out in boxes so I could ship them in. It was great.

Raymundo

Yo, you see that? That's another thing. Um, as something I haven't bought up on, on the season yet, but you'll have an enthusiasm makes a difference. Like the fact that. Like just selling three makes you happy, that's the mindset people gotta have, man. Like it's, it's the journey. You got to enjoy the journey, on your way to the destination. That's as fire, bro.

rube-aka-soilla-the-principles

even simpler. I didn't want to wake up one day and regret not doing it.

Raymundo

Yo regret as a bitch regret as a bitch. I'm glad you brought that up. My mom had a guest Barry. He mentioned that too. He says better. When he's on his last day, guests here, at least he knows he gave it all he got. if you do research a lot of people on their death bed, they only talk about the shit that they didn't do. I wanted to cover the principles that are your main focus and, um, they should honestly be anyone's main focus when it comes to life because these principles will make a hell of a difference. they'll help you make a serious change. and I wanted to cover the first one, which is a dedication being dedicated, which is being committed to a task purpose, a goal. So I wanted to cover the purpose part, like, how does someone like find their purpose? how did you find yours?

rube-aka-soilla-the-principles

Basically I've found it by doing something that literally made me smile. It just felt good. somebody's purposes. There's no clear cut definition because your purpose is different from my purpose. But what I will say is if you wake up in the morning and you think about doing a certain thing and it gives you energy, that's your purpose.

Raymundo

Mm.

rube-aka-soilla-the-principles

And it could be anything you could wake up your, I can't wait to feed my baby. Your purpose is that you can't wait to see them laugh. They giggle blow up. They've died. As you know, you've all make jokes about. It's literally what you feel good doing? You wake up in the morning and you're just like, I'm ready to tackle it. I'm ready to get it. It's wrong. It's still work. It's you're still putting in work, but it's more of a, I feel better doing this than doing something.

Raymundo

that's a fact you know, what helped me realize mine is just whenever I get like, really lost in something I can't think about any bullshit or anything negative and I feel a crazy passion for it. Like I just want to get better, even when I make a mistake or there's a lot of episodes I do that. I don't like the way I sound will come out, but I'm like, yo, I'm like, I have to make it no matter what. So, Speaking of the podcast, trying new things, it can be a way to help you, uh, find your purpose because you never know, you might.

rube-aka-soilla-the-principles

from your comfort zone, we'll help you find your purpose.

Raymundo

That's a fact the comfort zone. You know what I'm saying with dreams go to die, but, um, imagine a comfort zone and experiencing something different that you wouldn't have known unless you stepped out of the normal, what you used to. So,

rube-aka-soilla-the-principles

Yep.

Raymundo

Another thing that can help you find your purpose is, hanging out with people that inspire you, oh, associating yourself with people that inspire you. Ain't gonna front you. You're one of the people that when I talk to you after I get inspired, I want to do some shit. My best friend, my girl, I got start. You got some people you talk to and be like, yo, I got to step it up. So

rube-aka-soilla-the-principles

and this ho it's So hard to find that nowadays that's the crazy part.

Raymundo

no worries.

rube-aka-soilla-the-principles

Cause like, eh, you've got to hold on to those kinds of people, man. Cause there's a lot of you pick up the phone and be like, yo, I can't believe this should happen today. All right. It happened. Sorry that it happened. I, how we move in. Well, a lot of people don't like to move forward

Raymundo

Yeah, man, like getting caught in that cycle of the past. just, it makes you realize like your brain doesn't know the difference of going through it before. And then, so all you're doing is making your brain, we lived through Sociedad. They didn't like the first time.

rube-aka-soilla-the-principles

and then you get mad. Cause you're thinking

Raymundo

Yeah. But like, yo, you think about this, but you notice cases. Sometimes I got, I used the blue cup theory. If I tell you another thing about the blue cup, I don't think about the blue coat, but you don't have to focus on the blue coat. Cause there's only so many things you can focus on now once. So. What are some examples of dedicated people?

rube-aka-soilla-the-principles

I could be. I could just bring it to people from my own life,

Raymundo

Wait, wait, can can I give you one, um, that manager that you would think they, the CEO, but

They just didn't manage it.

Raymundo

don't mother fuckers be dedicated. You know what I'm saying? They dedicated to the job. Like they don't give a fuck. Like they will snitch on you. They'll do what they gotta do to keep their job.

rube-aka-soilla-the-principles

By any means necessary.

Raymundo

me. Am I gonna make shit?

rube-aka-soilla-the-principles

Honestly, the other, a clear cut example about people like dedicated people. That's not like personal because obviously I have personal people in my life that not everybody would know, but bodybuilders, bro,

Raymundo

facts.

rube-aka-soilla-the-principles

that's all hold different love. That's put in your body to extreme stress and you've got to wake up and do it every

Raymundo

without the steroids don't cause no cheap

rube-aka-soilla-the-principles

Even with it, bro, even with, you know what we not even going to sit, we're not even going to anybody. If you want the juice, do you moment?

Raymundo

shit buried boss just texted me, bro. My full bag of bonds just texted me, you know, my fault,

rube-aka-soilla-the-principles

it's crazy. McGuire just hit me up.

Raymundo

no

rube-aka-soilla-the-principles

it's a whole different, it's a whole different ball game. Like they eat, they don't even enjoy eating. They're doing it because it gives them a certain physique. It gives them the results that they need. And that's just, just taking it off like checklists every day.

Raymundo

were in. And as I was saying with dedication, you can be dedicated to, different things though. Bodybuilders, they gotta dedicate themselves to model for. And then, you know, some of them go back to it. Some of them just get ready for the next one. Depends on the person. people in the military,

rube-aka-soilla-the-principles

Navy seal specifically. That's volunteer. That's a voluntary thing.

Raymundo

and maybe see us, they, the, they, the elite of the elite, they go through

rube-aka-soilla-the-principles

Yeah. Top-notch

Raymundo

where, when a stranger is string, they go through some shit.

rube-aka-soilla-the-principles

strenuous.

Raymundo

Yeah. They go through some strenuous, training, to the point that if they're in a crowded room, they could spot each other. Like the shit is, I'm not the research when, um, when I saw that movie,

rube-aka-soilla-the-principles

well, what movie did you see that made you do some research, bro? Yeah, it was a good movie. That was a good.

Raymundo

Yeah. I don't know, man, sometimes when is hit or miss, but that was actually a really good movie. Like just, just even the fact that it was based on a true story.

rube-aka-soilla-the-principles

This is true.

Raymundo

like somebody went through that shit.

rube-aka-soilla-the-principles

I don't, I don't, I wouldn't want to go through

Raymundo

nah, I wouldn't want to do that actually. You know what, speaking to people in your circle, who is the most dedicated person in your circle give them a shout out

rube-aka-soilla-the-principles

my files straight up

Raymundo

I know. He'll appreciate

rube-aka-soilla-the-principles

now he's retired.

Raymundo

Okay.

rube-aka-soilla-the-principles

He retired now, but that man has from day one, since I was born, has been the most dedicated person. And his dedication was being the dad that. he never had.

Raymundo

So you gotta, you got a hustler VMA.

rube-aka-soilla-the-principles

basically, on it. Like, no matter what. He did what he had to do to make sure we were good. Me and my brother and my sister image of all of us was good. He's the, he's the reason why I do this. Basically he showed me what it is to be that he was always with a smile on his face, even though a lot of people are intimidated by him because he just has a crazy poker face. But he's, he's the reason why I It looks like he's a, he got that. Don't fuck on me. Straight up.

Raymundo

What's his name?

rube-aka-soilla-the-principles

My past name? is Roberto.

Raymundo

Roberto.

rube-aka-soilla-the-principles

That's what I do again, old, you know,

Raymundo

about that answer though. That, pretty much again, the season is based on. my transition of fatherhood. So, this is yours, this is not scripted, ladies and gentlemen, this is real life shit.

rube-aka-soilla-the-principles

there was no script going on here. This is me and him.

Raymundo

Um, is it possible to be dedicated to more than one thing,

rube-aka-soilla-the-principles

you only want a prime example,

Raymundo

Yeah.

rube-aka-soilla-the-principles

look at your cell phone number.

Raymundo

That's a fact.

rube-aka-soilla-the-principles

You're dedicated to doing this podcast. They dedicated the two gorgeous babies that you got and you also dedicated to being probably the best partner for your girl. So that's the real thing that you're dedicated to that you're doing simultaneous

Raymundo

See those, they say you should have multitask, but those things you can multitask

rube-aka-soilla-the-principles

it's hard. Don't get me wrong. Like there's nothing about it. That's easy.

Raymundo

that's what I'm going through now. Like trying to find the balance, trying to give them like they best down. But at the same time, I want them to know that their dad is doing everything. He can I want them to say what you just said, I want them to really be like, yo, my dad know he did it. he, he went for it. Like he said, he said the path, like my whole goal was to break the generational curse I don't want my kids to do stuff just because society says is the cool thing that blew me. And I want them to really like, yo, if this makes you happy, Fucking do it. So I'm trying to make that path, you know what I'm saying? So,

rube-aka-soilla-the-principles

What was it that I say, cause a lot of people say they want to break the generational curse. My thing is my philosophy on that is I acknowledge that the generational curse. And start your own

Raymundo

and start showing that's a

rube-aka-soilla-the-principles

as you might not be able to break it. If you've got family or anything like that, that stuck on it. That's cool. That's all I know. You're not breaking away from it. You're just starting your own, but you're acknowledging that as there, cause to be honest, would you be you, if that generational curse was

Raymundo

as a fact, I wouldn't, as a fact, I feel like it's a, it's a generational thing. Like, would you didn't get like the things you didn't get, even if you got a lot, do you want the kids to get what you got? And then some, you know,

rube-aka-soilla-the-principles

100% you want them to get everything?

Raymundo

definitely not, hating on anybody who. Not even trying to change it or think there's any wrong with the Curtis, you know, you might not even think it was a curse, but I just know for me, like again, I just want them to really certainly want them to be happy and do what they love.

rube-aka-soilla-the-principles

Absolutely. Exactly.

But yeah, this was a great first half. Let's get into that Britta.

Raymundo

But yeah, the next principle one that the cover was a termination, pretty much to make a decision, to achieve the goal you desire and like my definition for it.

rube-aka-soilla-the-principles

It's determination just follows up what you dedicated with now. There's no order. Then these are my S my specific orders that are dedicated, determined, and discipline. I have a saying that it goes as I'm dedicated to what I want in life is determined to get it done and disciplined enough to work at it every day. That's that's the same for what is it? Everybody could be different, but to be determined is it's more of, I want it. I want that. I'm going to go get it. I'm going to go get the determination could be you're determined to get like the new Audi that came up. You've got the pictures on the wall now, what are you going to do to get it? That's your determination? Your goal is that That's what you want. And That's just.

Raymundo

That's not fun. That's great examples. Those are great examples.

rube-aka-soilla-the-principles

definitely one of my examples,

Raymundo

so when you determined, it's like you make a decision and then you go for it and do a show like that. I feel like helps you stay in control. As human beings, we love being in control of what we doing and, there's power in being able to make a decision. Cause there's a lot of indecisive people out there. Like, there's many reasons why you could be in the size of, but inform experience. I hate when I don't know what to do, but not then. It helps me more than just making the decision and sticking to it. that's how it's supposed to go.

rube-aka-soilla-the-principles

and this is a hard thing to do too, because you know, in making one decision, you got to stop doing.

Raymundo

Yeah.

rube-aka-soilla-the-principles

you make

Raymundo

I'll just be guest sacrifice.

rube-aka-soilla-the-principles

Yeah. You make a decision like, well, I made this decision to start this clothing line. I'm a one man shop. Like I'm really marketing it. I'm not making it shout out to, oh, snaps. My, my, my guy, Jason, he's the one that makes them. But, um, that's, it's just more of a, all right. Now I'm doing this now. I'm taking time away from other things to push this out. Cause this is not, it's not oh one click. One thing. Boom. It's done. No, it may be simple for some people you click it, you buy it. But behind that is me going, oh shit. Another order. Fuck. Let me see if I got enough packaging supplies. Okay. I do. Let me print out this label. Fuck the printer. I don't want to work now. I got to go find another one. So then tape it instead of the label, not going on to then running to the post office between your regular work hours. Like, fuck. It would be late if I don't put this out. So that's what a lot of people don't see, but that's my determining. No matter what I'm going to get that done

Raymundo

keeps you on that track.

rube-aka-soilla-the-principles

keeps me young

Raymundo

Determination, it builds trust in you because, you're, you're going forward with something you said you was going to go forward with. And I think that's important, man. When you, when you put it out there and you actually follow. How can you not feel good after, like, when you say you did it like, yo, you did it, you wrote it down in some cases you went after it and got it done. Like, but again, by any means,

rube-aka-soilla-the-principles

by any means, necessary. And it's sometimes it's not, I have big goals, but it's the little ones that mean the most. So like just starting the clothing line was this one thing that I wanted to do and I started it.

Raymundo

you

rube-aka-soilla-the-principles

have stopped there.

Raymundo

a lot of, a little, as of being a lot later,

rube-aka-soilla-the-principles

That is true. You keep pulling, you keep putting three ounces of water in a gallon and you keep filling up three ounces, three ounces. That's the best you're going to hit that 1 28.

Raymundo

actually going to be a fool. do you have your own way of keeping yourself, you know, on track when obstacles. Uh

rube-aka-soilla-the-principles

I do. And it's literally, it may sound simple, but above my desk, I can't really, it won't show it, but I have the words in calligraphy on my wall, dedication, determination, and this, so.

Raymundo

of people for the people that don't know what calligraphy is, uh, to the listeners that don't know

rube-aka-soilla-the-principles

Okay. It's a very, it's like a fancy script. It's a very fancy script. Like how words are written. It's very, you see a lot of people with tattoos that if they have the words and they got the script with like the loops in it and all that other stuff, that's, that's like calligraphy stuff. it's a very old style of writing.

Raymundo

Okay. Okay.

rube-aka-soilla-the-principles

So yeah, that's what I have in my own personal space to keep me going. Cause there's days where wake up and I just be like, y'all just want to take a day off. I don't want to do none of this. I don't want to go to the gym. I don't want to do this. And then I just look up at it and this little bro, get some.

Raymundo

everybody has their own ways of, keeping them going in. You know what I'm saying? You got to find what works for you before. It used to be, for me, used to be an alarm clock helicopter. They used to fly in the room in the long kind of wouldn't fucking go off until I found the hell. I wanted to ask you, uh,

rube-aka-soilla-the-principles

I just pictured that, by the way, just letting you know, I just picked it that, by the way you chase the fucking helicopter,

Raymundo

and I got a thing. I have that thing against, like, I have a beef with electronic. Like one of my dreams is to go somewhere where I can fucking break a TV or iPhone, a laptop. Like I got a, I got a problem. I ain't gonna

rube-aka-soilla-the-principles

they have no, they have.

Raymundo

cause it don't bother me, but yeah, I'm going to definitely go to one of them shits, but I want to, I can't wait to like, I got, I'm a millionaire right here, but when I'm physically, you know, a millionaire or billionaire, yeah, I'm gonna bring my own shit. It just, by some other advice again, like, don't go like, fuck that. I want to buy a brick, like on my phone, I want my phone to fuck up and I want to break it just cause I knew I could buy another one.

rube-aka-soilla-the-principles

that's that's. That's good. But if you're going to do your laptop, transfer your files over first. Yeah. Because that'll be a different kind of pain.

Raymundo

Everything's in the hard drive.

rube-aka-soilla-the-principles

There you go.

Raymundo

There's a lot of success stories out there like, and a lot of determined, more focused, pretty much, get shit done. Like whose success story pretty much inspires you the most.

rube-aka-soilla-the-principles

well known, like celebrity wise we're have to be David Goggins.

Raymundo

David yo yo, he's the bees. He was actually on my list with Medicaid. He makes the list twice. It's successful. It's

rube-aka-soilla-the-principles

he, he hits all of the, the principles automatically, honestly like that dude from reading his book and listening to what he does. Like there's no, he's, there's a reason why there's some shit that I had gone through when I listened to him, it helped me get through the stuff, the silence of my man and David.

Raymundo

not the G Goggins. he's actually, some of his words didn't help me. I'm putting it out there. He'll be on the eventually, because the talk that self-help shit all day you heard about,

rube-aka-soilla-the-principles

Damn right. And I'll be, I'll be a psychic that day. I'll be guest host. I'll be year two. Your Jimmy Kimmel.

Raymundo

he was overweight, fucking be Navy seal and yeah. And the shit he does like that. Well, he runs, I got three in the morning, four in the morning.

We've got to have the mentality to show up every fucking day of your life. About what life throws at you? It's our responsibility. Just all to the calcium of life. Prepare for fucking battle. I don't care what you're going through. We're like stone at you. It's your responsibility to find your new hundred percent. Take it upon yourself to do that.

Raymundo

Like when I think about willpower, when I think about strength, determination, you know what he's gotta be at? He's definitely at the top of the

rube-aka-soilla-the-principles

Yeah, He's definitely, definitely, It's just isn't that's like, his is just crazy. That's like, well-known like people that, like everybody that listens could know, but I got personal friends of mine that their determination is out of this world that they inspire me to keep going.

Raymundo

We need more friends like that. Those are the friends that, um, you know, they keep you on your game. But if you see you in a group that all you gotta do is talk about the problems and not the solutions. And, you know, you got to. Make a little change. Little change don't hurt nobody.

rube-aka-soilla-the-principles

the change it'll it'll affect you, but be prepared to deal with that group going to like, oh, you don't fuck with us no more. You don't do this. Not that I don't fuck with you guys. I love all my bros. I love all my, everybody that I'm with. It's just, we're just on a different Waveland.

Raymundo

Yeah. As long as sometimes it's not, you're not trying to say that Joe Wayne live is trash. I'm just trying to say, like, I don't want to be in that one. You don't want to be in mine. We w there is a way there is some way where we meet in the middle. We can hang out stuff like

rube-aka-soilla-the-principles

Yeah, absolutely.

Raymundo

I was reading a book, man, if you hang out with bakers, man, you going to be next, baking that bread.

rube-aka-soilla-the-principles

If you hang out with millionaires, you might be the next million net.

Raymundo

Yeah, pretty much. You're going to be the next one because. That's just, it's just fucking science. what do you think make someone determine What's the key, like I would say like me is their actions, cause we could talk all this shit all day plan, all this shit. We could do all this shit, but what I do, you know, shut out the rates of doors. What I do defines me, I've used that before.

rube-aka-soilla-the-principles

Honestly, I'd have to, I would have to agree with you on that. It would probably be actions, but there's a lot of stuff behind the scenes with a lot of people that, cause it let's say you don't know me that much and I don't post nothing on social media. You don't really him talk. You just see that I'm doing this. You have no idea what I'm doing to be determined what I'm doing. You just know that. I just know that when something is posted, a lot of work is behind it, it has to be actions. I'm a firm believer of just getting my nose in it before I even say anything about it. for example, I never thought I would be on a podcast ever in my life. I never thought they would. and we discussed this.

Raymundo

you got podcast material in your brain, but like,

rube-aka-soilla-the-principles

so that's, that's the last conversation we had. You were just like, yo, you got material in your brain that the world needs to hear. But me personally, since I wasn't, I'm not the one that does the podcast and I was like, you know, it's something I'm interested in it, but, um, um, I don't think I'm ever going to be on it. And then literally this year, my boys are yo I'm, I'm starting to pockets where I want you to be. a guest on it. And I was like, cool. Cause I'm not people get a little camera shy or they get a little bit of photo microphone. We just having a good conversation.

Raymundo

Before, I'll be fine, but my body hasn't got the memo that yo, you know, you does this, my dude. So I still get like little jitters and I got to fucking drink coffee and I got to go outside and I do all this shit.

rube-aka-soilla-the-principles

Yeah, you got a pace four times exactly. Behind the desk is four times.

Raymundo

And it's like, your eyes does this. You know what I'm saying? But, to me, I haven't done it or not. So that means I got to turn it up, turn up the volume,

rube-aka-soilla-the-principles

But maybe that's your thing. Maybe this, this famous people. I go, let's say an example. Think Beyonce is one of the people that before she goes on stage, she has originally like, everybody's nervous, but she has to do something to get her prepared. Maybe that's your original, maybe you pacing back and forth or drinking coffee or knocking your head against the wall. Is.

Raymundo

I did the last podcast I worked out and I meditated and I was like, I was peaceful, but I think I was like a little too peaceful. Cause every time I fast forward, I barely said shit. I was like, what the fuck? That was, that was, I had the episode though.

rube-aka-soilla-the-principles

He was like, Yo man, you know, my guess was there was some bags, the segments of rocking, but

Raymundo

yo shout out, shout out to Barry laminate. He did his thing. Yeah. So yeah, your attitude and your mindset, man, another three things combine those, gets you results and

rube-aka-soilla-the-principles

absolutely.

Raymundo

one step closer. now I wanted to discuss the third principle, which I think, like I said, I know you don't have it in order of importance, like importance, but this is, to me, discipline is like the glue that holds everything together. I got books that say, yo, if you're not disciplined, close the fucking book right now, you know what I'm saying? Take a little bookmark a shove it up. You're like,

rube-aka-soilla-the-principles

Basically,

Raymundo

this is crazy. Well, where do you actually rank it on your order of importance?

rube-aka-soilla-the-principles

honestly, I honestly believe this number two, like as most, it's one of the most important things, because once you're dedicated to doing something determination and discipline can go, they could be two and three, but you got to have the discipline to actually get it done. You're determined to get something done, but the determination Kicks in Discipline drives your determination.

Raymundo

Discipline drive to the determination

rube-aka-soilla-the-principles

you wake up in the morning and you say, yeah, let's say you determined to lose 30 pounds. You're determined in your mind. You're determined. You're saying it a lot. Get all the affirmations. You got everything on the wall that you want. Discipline is what's going to get you to that.

Raymundo

that's a fact

rube-aka-soilla-the-principles

why it's most important. It's number two, two minutes.

Raymundo

discipline. Like it bleeds consistency. so I want to know too, because what's important in, having discipline, being dedicated, being determined is like, yo you're Y Having your why? What's your, why? Like, what's your main reasons for doing everything

rube-aka-soilla-the-principles

to leave a positive imprint. Everybody that I've come in contact with

Raymundo

that's fine. Legacy.

rube-aka-soilla-the-principles

that's my wife,

Raymundo

It's a little bit imprint on everybody that meets you.

rube-aka-soilla-the-principles

At the end of the day, like he lived a long life. He lived the good life, whatever, but Rube was salvaged from day one. That's, that's the why. That's why I do this. That's why I want everybody to be dedicated because I'm My words while they're just words coming after me may mean something to somebody else and may lead them to be like that millionaire, that billions, I'm not becoming the millionaire billionaire there. And, um, and that's what separates me is I'm extremely happy Like you did it. You've unlocked the level of success that you want to now, are you going to keep it? Are you. going to slack off a little bit? Are you just going to stay the course? Like I love hearing shit like that. Like, I'm a big success story person. Like all my family, all my friends, I want all of them to be the best

Raymundo

you know what I can, um, I can attest to that? Well, basically what I'm saying is I there's pretty much proof, like there's certain episodes that. Especially in season one if I had talked to you, it would have been a different episode. So you, you, you have that effect on people. That's what I'm saying. Yo, the soil podcast coming out 2023, get ready, maybe 2024, he stopped playing,

rube-aka-soilla-the-principles

Yeah, and I have to get Jay, I have to get, I think as JZ, I have to get his approval for the, um, um, just to use it in the beginning.

Raymundo

loopholes 15 seconds,

rube-aka-soilla-the-principles

Nah, I, listen, I'm not messing with hole on that. Like if I could get them on a podcast, that'd be great.

Raymundo

there's not, the whole debate is love yo don't sleep on the three principles that you apply them is almost automatic. Yeah. So actually how, how did you deal with discipline as a kid?

rube-aka-soilla-the-principles

Oh, man. you mean like having discipline or getting discipline?

Raymundo

both.

rube-aka-soilla-the-principles

I was all over the place as a kid, but I'm going to be out as a It was, I only drew a lot because I love to do it. And it was kind of, I can't say an escape because I had a really great towel that I can't front. Topamax, like, it was great, like, my discipline was different. It was like whether it was playing a video game, determined to beat the shit. Like how I, when I spoke, I learned at a very young age, like when I focused something, I can't do else until.

Raymundo

That's a, that's a good trait to have, especially, um, yeah. I remember working with you with the logo. Like he was like, yo, it's getting done today. I'm a, we went back and forth with them. When you added that yellow. That was it. When you add the yellow, that was it. It was over.

rube-aka-soilla-the-principles

What was funny about that on what I'm literally working on it. And I remember I told you the process, it could take weeks, it could take like a month or so. Like, you know, it's just, however we move that student. Like two days you were like, what? You get the shit down. I say, listen, man, when I have it in my head, I can't sleep.

Raymundo

That's good though, man. to be successful it's early nights, early mornings, late nights,

rube-aka-soilla-the-principles

It was late night, late nights, late nights, early morning until late. and that ladies And gentlemen is how he operates.

Raymundo

now. But I'm there with discipline you. I used to really get my ass whooped, like out of all, out of all my siblings, bro. And like, I'm not even mad at my mom's boat. Cause like a lot of my funny memories is me saying it's just some shit in my mom, like hitting me for it or some shit, I feel like I was always destined to do some type of entertainment.

rube-aka-soilla-the-principles

Because you was, there was, the entertainment at

Raymundo

the entertainment at the crib and the finishing ag was getting my ass whooped like ladies and gentlemen. That's all.

rube-aka-soilla-the-principles

No, that's when the credits rolled that the credits are rolling to.

Raymundo

Yeah. One time they, I don't know if I ever said this in a podcast, but when I was like 10 years old and I was chilling with my little shorty on a block

rube-aka-soilla-the-principles

he was out there in the streets, bro.

Raymundo

I just see my mother. Coming down the black with the belt and I'm like, damn, I can't let her walk my ass for no, my girl, that's when I learned I could joke. I know how to joke. Like my mom came left, I went right. Fake right roster. And

rube-aka-soilla-the-principles

So you had to

Raymundo

ran to the crib every time, what's funny in ABC seven man, shut up. He called my mom. Right. And my mom waited for me after he spoke to her, she was like, yo Rico, me. I was like, yo man, I see what the crib. She was like, yo, come here. She chased me around the school for like, two periods. literally duck in and all that. Like I, you know what I did, I went to the principal's office and I just hid them. I was like, if she hit me. Like ain't nobody here. I'll take the head. Well, you know, a high school, bro. I feel like my worst field was getting smacked by my moms or for everybody.

rube-aka-soilla-the-principles

And especially in front of every row,

Raymundo

man. But thank God it didn't happen. what are some resources like you use to help you, with the principles

rube-aka-soilla-the-principles

a lot of military.

Raymundo

Yo ma

rube-aka-soilla-the-principles

A

Raymundo

meditation, every time I'm in a funk, anytime there's never been a time. I meditated and I felt great after.

rube-aka-soilla-the-principles

my problem is I meditate and then I fall asleep. Like literally I'm like, God damn it, that wasn't supposed to happen. but afterwards I feel good. A lot of meditation, I read a lot, but it's I got books everywhere, bro. Like I literally got there, had this pulling out. I got shout out to Gary V I got his book right here. Like

Raymundo

Yeah,

rube-aka-soilla-the-principles

I'm just, I'm constantly reading. I'm constantly trying to keep my mind focused. and as of recently, like last six months, the gym, has gets me refocused

Raymundo

so what does the future hold for the soul iller brand?

rube-aka-soilla-the-principles

it's basically the brand? is going to be so ill at being out there has, is basically what is

Raymundo

you're going to be the definition of the

rube-aka-soilla-the-principles

the plan The plan is just to push it out more, just to see more people with it, just see more people enthusiastic about it and just to see people being so ill at what they do. And like, that's the, that's just the biggest thing. I want everyone to just look within themselves and be like, I'm dedicated to doing this. I'm determined to get it done. I'm disciplined enough to do it every day. Like I walk people's mind change mine, like their mindsets to change because this world has so much negativity in it that it's easy to fall off a path, with the So Ella brand is doing it. Being that person that's on the path that you follow. Can I extend the handout? And I'm like, yo, let's get you back on.

Raymundo

fine.

rube-aka-soilla-the-principles

the goal. that's what I want to see.

Raymundo

What role does fear play in your life? I always ask this question because I feel like the reason why I'm not a famous comedian, the reason why I'm. A great supporting actor and a top-notch podcasters because I let fear get in my fucking way. So I always like to ask people like, what, where's it at again, life?

rube-aka-soilla-the-principles

Probably the biggest role fear is probably the reason why I do a lot of what I do and it still gets me. I still get this. Where I won't do things because I like, I have that fear, like, oh shit, what, what will happen? What might not? And I'm still working on that. It's a work in progress. But this year I decided to, literally say whatever, do at least three things or four, three to five things this year that I fear the most. One of them was putting out this clothing that cause everybody fears, failure. I welcome it. I now welcome it. It's necessary, like you have to fail.

Raymundo

It's the only way, like, if you want to fly, you gotta understand that you might fall. So you can't let the force stop you from flying. Like Superman you're hurt and you can't bullshit, you

rube-aka-soilla-the-principles

there you go. Well, first of all, first of all, we both Batman fan. So let's not, let's not bring up Superman again,

Raymundo

Superman flies. So I had to bring them up, but yeah, definitely Batman, Batman, yo, shout out the Robert Patterson again.

rube-aka-soilla-the-principles

shout out to just Batman in general.

Raymundo

out to all the Batman's. If somebody wanted to find. get, um, something from the clothing line where she has hoodies hats. You have the shirt. That's dope. I like the shirt, man. It's real. It's smooth. You know what I'm saying? With the,

rube-aka-soilla-the-principles

Oh, this

Raymundo

yeah, yeah. Actually the one he's wearing right now, I've been seeing you promote it. And I just see the white ones. I know. Oh, it comes in black, like the back,

rube-aka-soilla-the-principles

Oh, well there you go. World premiere and it comes in black. Just letting y'all know. Well, you can find me on any social handle at S underscore. I L L a find me on any social that the logo is the same across all board

Raymundo

right, right.

rube-aka-soilla-the-principles

to go on the website. If you want to purchase something, or if you want to just, you know, leave a note or whatever. It's www dot. So ill apparel.com. That's S O I L L a P P a R E l.com. Shout out to my spelling teachers in school for me in this habit

Raymundo

out to belling test here. Yeah man, yo, I want to, I want to thank you for joining me on the Raimundo show, is been fucking destined to happen. everything you helped me with from the logo to the cover, even fucking the words, you know what I'm saying? You always got some good words that motivate me in one. Uh, Like face these challenges, like what up, I'm just going to be dedicated, determined, and disciplined, and I'm going to make that shit happen.

rube-aka-soilla-the-principles

You have to know, we always ended it off on a positive note, man. We always ended every conversation on a positive note. And that's the one thing I respect about you. So thank you for having me on the show for reaching out and putting this all together, man. You know, it's always a pleasure speaking.

Raymundo

yeah, same here, man. Um, we eventually we got to chill at some point. I'm in Massachusetts is different, but,

rube-aka-soilla-the-principles

Yeah. You went to the land at a red Sox, but, It's

Raymundo

but, but I'm a Yankee forever, even though some places, if I wear my Yankee hat, my nose may not look the same. But again, it was great having you on the show. Definitely won't be your last. but this first time was epic. I'm hoping I got the microphone. She worked out good. This classic needs to be heard. And he'll join me for part two, where we covered the other part of the principles part too. But like every episode on the rim on those shows time for that tar for action and final say let's

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loop.

raymundo's final. Say You want to do great things. But you're going to have to make some changes to do so. Might be the action you take. What are the scissors you make? Whatever it is. Make sure. You keep moving forward and dedicate your life to always improve it. Get yourself in order. Develop. Or copy some sort of system that can keep you on track. Be like Malcolm X by any means necessary. Don't mean you got to hold a. The eight K on in the window. Take action. Stay positive. And. Like what you said. No sacrifice, no victory. Discipline for the, when you gotta do what you gotta do, Baba. I actually wrote that shit. And like a brand. You have an identity. Our mission. Our purpose And just like a logo. When someone sees you, do you want them to know who you are, what you represent? And you don't need to own a business to display that. Actions speak louder than words. Worked. So you don't have to introduce yourself no more. Yo, but I want to thank y'all for joining me on this episode. I want to thank Rubin's. So, Ella. definitely brought a lot of value to the show. Everything just fell into place. Perfect my Mundo fans. Take care to next time. Peace. I Love mundo Out. You fucking rock.

Contributor

Raymundo

Host